Better Nutrient Absorption
Gently cooked food retains up to 40% more bioavailable nutrients compared to heavily processed kibble.
Fresh Meals
Feeding your dog shouldn't feel complicated
Most parents come to us because something doesn't feel quite right — digestion issues, itching, low energy, or discomfort with processed food.
- Cooked. Cooled. Same Day Delivery.
- Fresh Deliveries in Mumbai Only
Zero
Preservatives or fillers
100%
Human-grade ingredients
10-day
Gentle transition plan
1:1
Nutrition guidance
If you're unsure where to begin, that's normal. You don't need to understand everything upfront. You don't need to switch overnight.
You just need to start thoughtfully.
What better food means to us
- Real ingredients you can recognise.
- Cooked gently, not processed aggressively.
- Designed around how dogs actually digest.
- No extremes. No pressure. No quick fixes.
Watch Video
Simple Process
How it works
Three calm steps from curiosity to a happier, healthier dog.
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Step 1
Talk to Us
Share your dog's age, breed, weight, and any concerns. We'll recommend a plan tailored to their needs — no jargon, no pressure.
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Step 2
Transition
We send a 10-day transition guide with your first order. Gradually introduce fresh food alongside their current diet so their stomach adjusts comfortably.
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Step 3
Sit Back and Relax
Watch the changes — better digestion, a shinier coat, more energy. We check in to make sure everything's on track and adjust portions if needed.
If you're worried about switching
We’ve made switching to fresh food simple, gradual, and stress-free. Our 10-day fresh food transition plan is designed to help your dog adjust comfortably — with clean bowls or your money back, no questions asked.
Most parents notice improved digestion, shinier coats, and more energy within weeks.
The Transformation
What Parents Notice First
Drag the slider to see the change. Visible results within weeks on fresh food.
After 4 weeks
Before
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Digestion improves — less gas, firmer stools, no more sensitive stomach days.
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Coat becomes visibly shinier, softer, and less prone to shedding.
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Energy levels go up — more playfulness, more enthusiasm on walks.
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Appetite returns naturally — no more forcing meals or mixing tricks.
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Fewer vet visits for skin issues, ear infections, and tummy troubles.
Why Fresh Works
The Science Behind Fresh Feeding
Natural Hydration
Fresh meals contain 60-70% moisture, supporting kidney health and better digestion — kibble has only 10%.
Visible Health Markers
Brighter eyes, healthier gums, shinier coat — fresh food impacts the health markers you can actually see.
What Sets Us Apart
Crafted With Intention
Human-Grade Ingredients
Every ingredient safe for you to eat
Nutritionist-Formulated
Meets AAFCO nutritional standards
Cooked Fresh Weekly
Never stored for months
FSSAI Registered
Fully compliant & certified
Ingredients you can see and recognise
The Honest Comparison
Fresh Meals vs. Kibble & Packaged Food
See why thousands of pet parents are making the switch to fresh.
Parameter
Lulu & Daisy
Kibble / Packaged
Cooking Method
Gently cooked at low temperatures to retain nutrients
Extruded at extreme heat, destroying nutrients
Moisture Content
60-70% — supports hydration and digestion
8-10% — leads to chronic dehydration
Protein Source
Real chicken, lamb, or fish — clearly labelled
Meat meal, by-products, unnamed protein
Preservatives
None — delivered fresh, consumed within days
BHA, BHT, chemical preservatives for shelf life
Nutrient Retention
Up to 40% more bioavailable vitamins & minerals
Heavily processed, nutrients added back synthetically
Digestibility
90%+ digestibility — less waste, firmer stools
60-70% digestibility — more gas, larger stools
Customisation
Tailored portions based on breed, age, and weight
One-size-fits-all with generic feeding charts
Transition Support
10-day guided plan with 1:1 nutrition support
No guidance — switch and hope for the best
Feeding Guide
How Parents Feed Fresh
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Step 1
Refrigerate the pouch you'll use tomorrow. Freeze the rest.
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Step 2
Serve the recommended portion based on your dog's profile.
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Step 3
Watch them enjoy real food — no coaxing needed.
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Step 4
Defrost a pouch from freezer to fridge 24 hours before feeding.
Mealtime is bonding time
Real Stories
Hear It From Our Community
Real transformations, real parents, real dogs.
Dog ParentHis digestion issues vanished in 10 days. I can't believe the difference.
Behind the ScenesHow we source our chicken and why we'll never use meat meal — a kitchen tour.
Real MomentFrom kibble refuser to mealtime excitement — this is a different dog.
Got Questions?
Frequently Asked Questions
What exactly is in the fresh meals?
Each recipe uses human-grade ingredients — real chicken, lamb, or fish as the primary protein, paired with vegetables like sweet potato, spinach, carrots, and healthy grains. Every ingredient is listed on the pack — no hidden additives.
How do I transition my dog to fresh food?
We provide a 10-day transition guide with every first order. Start by mixing 25% fresh food with 75% of their current food, gradually increasing over the week. This gentle approach prevents digestive upset.
How is the food stored and shipped?
Our meals are freshly cooked, portioned, and delivered to your door the same day at room temperature. Refrigerate the pouch you'll consume next, and freeze the rest. Move a pouch to the fridge 24 hours before each feed.
Can I customise meals for my dog's allergies?
Absolutely. During your free consultation, we'll note any allergies or sensitivities and recommend single-protein recipes that avoid those triggers. We have chicken-free, grain-free, and limited-ingredient options.
How much does it cost per day?
It depends on your dog's size and activity level. Most parents spend between ₹80–₹180 per day. We'll give you an exact cost during your free consultation — no hidden fees.
Is fresh food really better than kibble?
Fresh food retains more nutrients than highly processed kibble. Studies show fresh-fed dogs have better digestion, healthier coats, more energy, and fewer vet visits. We're happy to share the research.
Why parents trust us
Vet-informed recipes
Formulated with veterinary nutritionist guidance to meet AAFCO standards.
Transparently sourced
We share exactly where every ingredient comes from. No hidden fillers, ever.
Personalised guidance
Our team helps you choose the right plan, portion, and pace for your dog.
Where to begin
There's no single right entry point. Most parents start unsure. That's normal.
Clean Treats
Start with all-natural treats for daily rewards.
Browse TreatsBone Broth
Add hydration and nutrition. A gentle transition aid.
Explore BrothsFresh Meals
A guided meal plan with personalised portions.
Get StartedNot sure where to start?
Tell us about your dog. We'll recommend the right plan — no obligation.